The Problem

Didi Dunphy has expressed concern that there is a lack of visibility for the Gallery at Hotel Indigo in the Athens area. The vast majority of visitors to the gallery are guests at the hotel, not local Athens residents. There is also a weak user experience for those who visit the gallery and there is little reason for visitors to return. Despite the fact that the Gallery at Hotel Indigo is one of only six art venues in the Athens area, it is not highly visited by art patrons in the area.

We intend to address these problems of visibility and user experience. The gallery’s website stands to be significantly improved, and there are many methods of interactivity that could be introduced to the gallery to draw patrons back.